How to do Your Own Makeup for Day & Night

Believe it or not, I am terrible at doing my own makeup. I’m decent at doing it for a friend, but when it comes to my own face, I never get it right. I have been wanting a step by step lesson for ages so I asked my London makeup artist, Emma Lovell, to show me how. One of my gorgeous school mum friends from my son Mosey’s class agreed to be the model (thank you, Kate!), and I learned so much. I hope it’s helpful for some of you!

Before you start: Skin prep

Before you start to think about applying makeup, it’s important to take good care of your skin by cleaning and moisturizing. These are vital steps that yield the best final results.

Before applying makeup, Emma always cleans the face and neck using a cleansing water and cotton pads.


Next, Emma pats moisturizer on Kate’s face and neck. Apply by dabbing a bit on a few key sections—the forehead, chin, cheeks—now rub the moisturizer in, rubbing upwards and moving from the center out. Emma spends a few minutes making sure she’s really blended the moisturizer into Kate’s skin. One of Emma’s many tips is to moisturize the entire neck, including the back; this keeps the front nice and taut! Don’t forget to always moisturize your lips using the lip balm of your choice.

Daytime Makeup

Emma recreates the makeup she usually does for my daytime interviews and appearances.

Step 1: Foundation

When looking for the right foundation, try and match it to your neck rather than your face as you want your face color to blend seamlessly between the two. Daytime Foundation

Emma applies a few dabs of Jemma Kidd’s Light As Air Foundation to the forehead, nose, cheeks, and chin. Notice Emma puts the foundation on her hand first and uses her fingers to apply it and work it onto Kate’s skin. Always start from the center and work outwards.

Step 2: Concealer


Emma puts some more concealer on her hand and uses a brush to apply layers under the eyes, on the chin, in the t-zone, and around the nose—in the winter, these are the places where people need the most coverage. As always, go slow, and don’t use it all up at once.

Step 3: Curl the lashes

Daytime Lashes

This is Emma’s one “don’t leave the house without it” must. Always, always curl your lashes. As Emma says, it wakes up your face.

Emma starts at the very root of the lashes and little by little “walks out” toward the ends.


Step 4: Eyeshadow

Emma likes to use a creamy eyeshadow like the ones from Ellis Faas. She uses a brush to slowly apply the eyeshadow blending it into the socket line (but not all the way up to the eyebrows!). Don’t dab a lot on all at once. Build the color slowly and in layers. With a small brush, also add a tiny line of shadow under the eye.


Step 5: Mascara

Emma puts a smudge of mascara straight onto her hands and uses a tiny, flat-ended brush to apply. She starts at the root and moves to the tip of each eyelash, making sure to define every single lash. Dark brown is great for rich, daytime color.

Daytime Mascara

Emma now uses the Mascara brush to coat every single lash. Remember, work in layers and don’t overload your brush. The idea is to build up slowly!

Step 6: Eyebrows

Another must that Emma insists on is filling in the eyebrows as it’s the best way to frame the face. Choose a color that is slightly paler than your natural color. Fill in your eyebrows in light feathery strokes, making sure to accentuate and elongate your features as much as possible.

Now, using a clean mascara wand (could be from an old makeup set that you’re not using anymore), brush out the hairs.

Photo by Sarah Comeau on Unsplash

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